Privacy Policy — How 777ds
Protects Your Personal Data

This Privacy Policy ("Policy") applies to the 777ds platform, accessible at 777ds.cam, and to all services provided under the 777ds brand. It sets out how 777ds ("We", "Us", "Our", "Platform") collects, processes, stores and protects personal data relating to registered users ("You", "User", "Player") and visitors to the Platform.

777ds is committed to handling personal data with care, transparency and in accordance with applicable data protection law. This Policy is written in plain English and structured to make it as easy as possible to understand your rights and our obligations.

By accessing the Platform, registering an account or placing a wager, you acknowledge that you have read and understood this Privacy Policy and consent to the data processing activities described herein, where consent is the applicable legal basis.

The following definitions apply throughout this Policy:

3.1  777ds operates as the Data Controller for personal data processed through the Platform. All queries, access requests, correction requests or complaints relating to personal data should be directed to our support team using the contact details in Section 17.

3.2  777ds does not claim to be incorporated in Pakistan, and does not claim to operate under the oversight of any Pakistani governmental body, the Pakistan Telecommunication Authority (PTA) or the State Bank of Pakistan. Our data processing obligations are governed by the laws of the jurisdiction in which the operator is registered.

4.1  777ds collects personal data across the following categories depending on your interaction with the Platform:

4.2  We do not knowingly collect special-category personal data (such as racial or ethnic origin, religious beliefs or health data) except where required by law or explicitly provided by the User in the context of a responsible gambling self-assessment.

5.1  Directly from You. The majority of personal data we hold is provided directly by you during account registration, KYC submission, deposit and withdrawal transactions, support interactions and voluntary profile updates.

5.2  Automatically. When you access the Platform, certain technical and usage data is collected automatically via server logs, cookies, tracking pixels and similar technologies. This includes your IP address, device type and browsing behaviour on the Platform.

5.3  From Third Parties. We may receive data from:

• Identity verification providers used to process KYC documentation;
• Payment processors and financial service providers involved in deposit or withdrawal transactions;
• Fraud prevention and AML screening services;
• Analytics service providers operating under data processing agreements.

5.4  All third-party data sources are subject to data processing agreements that require those parties to handle data lawfully and in accordance with applicable data protection standards.

6.1  777ds processes personal data for specific, documented purposes. The following table sets out the primary purposes and the legal basis applicable to each:

7.1  777ds does not sell, rent or trade your personal data to third-party advertisers or data brokers.

7.2  We may share personal data with the following categories of recipients, strictly for the purposes identified in Section 6:

• KYC and identity verification providers — to verify the identity information you submit during the verification process;
• Payment processors and banking partners — to facilitate deposit and withdrawal transactions, including any intermediaries involved in processing payments referenced for Pakistani users (Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah are familiar contextual references only — data sharing with specific providers depends on the transaction method used);
• Fraud prevention and AML screening services — to detect and prevent financial crime and comply with anti-money laundering obligations;
• Game and software providers — limited technical data may be shared with licensed game studios to facilitate gameplay, subject to data processing agreements;
• IT and hosting service providers — operating the Platform infrastructure under strict confidentiality obligations;
• Legal and regulatory authorities — where we are required to disclose data by law, court order or regulatory demand.

7.3  All third parties with whom we share personal data are required to process that data lawfully, for the specified purpose only, and under appropriate contractual data protection obligations. We do not permit third-party processors to use your data for their own commercial purposes.

8.1  As an online platform, 777ds may process and store personal data on servers located outside the country from which you access the Platform. This includes processing in the operator's registered jurisdiction and any jurisdiction where our authorised third-party processors operate.

8.2  Where personal data is transferred internationally, we take appropriate steps to ensure that adequate data protection safeguards are in place, including standard contractual clauses or equivalent mechanisms recognised under applicable data protection law.

8.3  Pakistani users should be aware that data may be processed outside Pakistan. By using the Platform, you acknowledge and consent to this transfer as described in this Policy.

9.1  We retain personal data for as long as necessary to fulfil the purposes for which it was collected, and in accordance with applicable legal and regulatory retention requirements.

9.2  The following general retention principles apply:

• Account data: Retained for the duration of the account relationship plus a minimum of five years following account closure, as required by AML and regulatory record-keeping obligations;
• KYC documents: Retained for a minimum of five years from the date of submission or the end of the customer relationship, whichever is later;
• Transaction records: Retained for a minimum of five years in compliance with AML legislation;
• Support communications: Retained for a minimum of two years from the date of the interaction;
• Marketing consent records: Retained for as long as the consent remains active, plus a period to demonstrate compliance.

9.3  Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to an identifiable individual.

10.1  777ds uses cookies and similar tracking technologies to operate the Platform, analyse usage and — where consent is provided — to deliver relevant promotional content. Cookies are small files stored on your device by your browser.

10.2  The following categories of cookies are used on the Platform:

10.3  You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will affect your ability to use the Platform. For analytics and marketing cookies, withdrawal of consent will take effect prospectively.

11.1  Subject to applicable law and certain exceptions, you have the following rights in relation to your personal data held by 777ds:

11.2  To exercise any of the above rights, contact our support team using the details in Section 17. We may require identity verification before acting on your request. We will not charge a fee for reasonable requests.

12.1  Where you have opted in to receive marketing communications from 777ds, we may send promotional emails, SMS messages or platform notifications about bonuses, new game releases, sports promotions and platform updates.

12.2  You can withdraw consent for marketing communications at any time by:

• Updating your communication preferences in your Account settings;
• Contacting support to opt out;
• Using the unsubscribe link included in any promotional email.

12.3  Withdrawal of marketing consent will not affect the lawfulness of processing carried out prior to withdrawal. It will not result in any impact on your ability to use the Platform, access your account or process withdrawals.

12.4  Players who have applied self-exclusion through the Responsible Gambling tools are automatically removed from all marketing lists for the duration of the exclusion period. This is non-negotiable and cannot be overridden.

13.1  777ds implements a range of technical and organisational security measures to protect personal data against unauthorised access, loss, alteration or destruction:

• Transport Layer Security (TLS/SSL) — all data in transit between your browser and the Platform is encrypted;
• Encryption at rest — sensitive stored data, including KYC documents and financial records, is encrypted in storage;
• Access controls — personal data is accessible only to authorised personnel on a strict need-to-know basis;
• Two-factor authentication — available for user accounts to add a second layer of login security;
• Audit logging — access to sensitive data by internal personnel is logged and subject to periodic review;
• Third-party security assessments — the Platform undergoes periodic security reviews by qualified professionals.

13.2  Despite these measures, no online platform can guarantee absolute security. If you become aware of any suspected security breach affecting your account, contact support immediately.

13.3  In the event of a data breach that poses a risk to your rights and freedoms, 777ds will notify affected users and relevant authorities in accordance with applicable legal obligations.

14.1  The Platform is strictly for adults aged 18 years and over — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from persons under this age.

14.2  Age verification is conducted as part of the KYC process. Where we discover that an underage person has provided personal data or registered an account, we will delete that data promptly and close the account without delay.

14.3  If you believe a minor has registered on the Platform or provided personal data, please contact our support team immediately so that appropriate action can be taken.

15.1  777ds serves Pakistani users and handles personal data submitted by users located in Pakistan. We recognise that Pakistani users may have concerns about cross-border data processing given the regulatory environment in Pakistan.

15.2  777ds does not claim to be subject to the direct regulatory oversight of any Pakistani governmental body, including the PTA or State Bank of Pakistan, with respect to data protection. Our obligations are governed by the laws of the jurisdiction in which the operator is registered.

15.3  Payment provider names referenced on the Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are familiar contextual references for Pakistani users. 777ds does not claim a data-sharing relationship, partnership or endorsement from any of these providers. Any actual data involved in a specific transaction would be governed by that payment provider's own privacy terms.

15.4  This Privacy Policy does not constitute legal advice. Pakistani users seeking advice on data protection rights under Pakistani law should consult an independent legal adviser.

16.1  777ds reserves the right to update or revise this Privacy Policy at any time. Where changes are material — meaning they affect your rights or the purposes for which your data is processed — we will provide reasonable notice via email or a prominent Platform notification prior to the changes taking effect.

16.2  The "Last Updated" date at the top of this page reflects the date of the most recent revision. We encourage you to review this Policy periodically to stay informed about how we handle your data.

16.3  Your continued use of the Platform following the effective date of a revised Policy constitutes acceptance of the revised terms. If you do not agree with changes to this Policy, you should cease using the Platform and contact support to close your account.

17.1  For any questions, requests or complaints relating to this Privacy Policy or the handling of your personal data, please contact our support team:

17.2  If you are not satisfied with our response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection authority in the jurisdiction governing this Policy, or to seek independent legal advice.

17.3  For responsible gambling account controls — including self-exclusion, deposit limits and session limits — please visit our Responsible Gambling page or contact support directly.